Apple Inc.

Apple Inc.
	<img decoding="async" class="mw-file-element" src="https://upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Apple_logo_black.svg/100px-Apple_logo_black.svg.png" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Apple_logo_black.svg/150px-Apple_logo_black.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Apple_logo_black.svg/200px-Apple_logo_black.svg.png 2x" width="100" height="123" data-file-width="814" data-file-height="1000" />
	<img decoding="async" class="mw-file-element" src="https://upload.wikimedia.org/wikipedia/commons/thumb/5/5a/Aerial_view_of_Apple_Park_dllu.jpg/250px-Aerial_view_of_Apple_Park_dllu.jpg" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/5a/Aerial_view_of_Apple_Park_dllu.jpg/375px-Aerial_view_of_Apple_Park_dllu.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/5a/Aerial_view_of_Apple_Park_dllu.jpg/500px-Aerial_view_of_Apple_Park_dllu.jpg 2x" width="250" height="167" data-file-width="7729" data-file-height="5160" /> Apple Park, the company’s headquarters in Cupertino, California, within Silicon Valley
Formerly	Apple Computer Company (1976–1977); Apple Computer, Inc.; (1977–2007);
Type	Public
Traded as	Nasdaq: AAPL; Nasdaq-100 component; DJIA component; S&P 100 component; S&P 500 component;
ISIN	US0378331005
Industry	Consumer electronics; Software services; Online services;
Founded	April 1, 1976; 47 years ago in Los Altos, California, U.S.
Founders	Steve Jobs; Steve Wozniak; Ronald Wayne;
Headquarters	1 Apple Park Way, Cupertino, California , U.S.; <img decoding="async" class="wmamapbutton noprint" title="Show location on an interactive map" src="https://upload.wikimedia.org/wikipedia/commons/thumb/5/55/WMA_button2b.png/17px-WMA_button2b.png" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/55/WMA_button2b.png/17px-WMA_button2b.png 1x, //upload.wikimedia.org/wikipedia/commons/thumb/5/55/WMA_button2b.png/34px-WMA_button2b.png 2x" alt="" />37.3349°N 122.0090°W
Number of locations	526 retail stores (2023)
Area served	Worldwide
Key people	Arthur D. Levinson (chairman); Tim Cook (CEO); Jeff Williams (COO); Luca Maestri (CFO);
Products	AirPods; Apple Watch; iPad; iPhone; Mac; Full list;
Services	App Store; Apple Card; Apple Music; Apple TV+; Apple Pay;
Revenue	<img decoding="async" class="mw-file-element" src="https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" alt="Increase" width="11" height="11" data-file-width="300" data-file-height="300" /> US$394.33 billion (2022)
Operating income	<img decoding="async" class="mw-file-element" src="https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" alt="Increase" width="11" height="11" data-file-width="300" data-file-height="300" /> US$119.44 billion (2022)
Net income	<img decoding="async" class="mw-file-element" src="https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" alt="Increase" width="11" height="11" data-file-width="300" data-file-height="300" /> US$99.80 billion (2022)
Total assets	<img decoding="async" class="mw-file-element" src="https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" alt="Increase" width="11" height="11" data-file-width="300" data-file-height="300" /> US$352.76 billion (2022)
Total equity	<img decoding="async" class="mw-file-element" src="https://upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" alt="Decrease" width="11" height="11" data-file-width="300" data-file-height="300" /> US$50.67 billion (2022)
Number of employees	164,000 (2022)
Subsidiaries	Apple Studios; Beats Electronics; Beddit; Braeburn Capital; Claris; Drive.ai; InVisage Technologies;
Website	apple.com <img decoding="async" class="mw-file-element" src="https://upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" alt="Edit this at Wikidata" width="10" height="10" data-file-width="20" data-file-height="20" />
	Footnotes / references;

Apple Inc. is an American multinational technology company headquartered in Cupertino, California. Apple is the world’s largest technology company by revenue, with US$394.3 billion in 2022 revenue.^[6] As of March 2023, Apple is the world’s biggest company by market capitalization.^[7] As of June 2022, Apple is the fourth-largest personal computer vendor by unit sales and the second-largest mobile phone manufacturer in the world. It is considered one of the Big Five American information technology companies, alongside Alphabet (parent company of Google), Amazon, Meta Platforms, and Microsoft.

Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs (1955–2011) and Ronald Wayne to develop and sell Wozniak’s Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977. The company’s second computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user interfaces, including the 1984 original Macintosh, announced that year in a critically acclaimed advertisement called “1984“. By 1985, the high cost of its products, and power struggles between executives, caused problems. Wozniak stepped back from Apple and pursued other ventures, while Jobs resigned and founded NeXT, taking some Apple employees with him.

As the market for personal computers expanded and evolved throughout the 1990s, Apple lost considerable market share to the lower-priced duopoly of the Microsoft Windows operating system on Intel-powered PC clones (also known as “Wintel“). In 1997, weeks away from bankruptcy, the company bought NeXT to resolve Apple’s unsuccessful operating system strategy and entice Jobs back to the company. Over the next decade, Jobs guided Apple back to profitability through a number of tactics including introducing the iMac, iPod, iPhone and iPad to critical acclaim, launching the “Think different” campaign and other memorable advertising campaigns, opening the Apple Store retail chain, and acquiring numerous companies to broaden the company’s product portfolio. When Jobs resigned in 2011 for health reasons, and died two months later, he was succeeded as CEO by Tim Cook.

Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, then at $2 trillion in August 2020, and at $3 trillion in January 2022. In June 2023, it was valued at just over $3 trillion.^[8] The company receives criticism regarding the labor practices of its contractors, its environmental practices, and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty. It has also been consistently ranked as one of the world’s most valuable brands